Measurement

Terms used to measure and report on marketing campaigns.

• Attribution
• Call to Action (CTA)
• Clicks
• Click Through Rate (CTR)
• Cost Per Impression (CPI)
• Key Performance Indicator (KPI)
• Bounce Rate
• Cost Per Mille (CPM)
• Direct Traffic
• Conversion
• Conversion Rate (CVR)
• Cost Per Click (CPC)
• Engagement Rate
• Impression
• Keyword
• Keyword Density
• Meta Descriptions
• Meta Tag
• Search Engine Optimization (SEO)
• Organic Search Traffic
• Search Engine Results Page (SERP)
• Sessions
• Retargeting
• Visits